Why product photography is so important to e-commerce websites – It goes without doubt that E-commerce depends heavily on photography than any other form of advertisement or sales channel. Marketers have appreciated the importance of product photography as it breaks the traditional shopping monotony which required consumers to visit a store feel, see or taste a product prior to any purchase. As it is said, a photo is worth more than a thousand words. A good photographer is supposed to capture all the aspects of a product including mood before posting it on an e-commerce website.
It is easier to come across a poorly displayed photo which raises questions about the integrity of the company. It is advisable yond a few bucks on a professional photographer with modern photo editing tools which will guarantee quality by extra retouch or adjust brightness. Which in turn covert your site visitors into prospective buyers. So here why product photography is so important to e-commerce websites.
Quality photos add authority, which in turn generates trust in customers
Whenever a visitor sees a displayed product, there is a lot of perceived quality and value of the product in his/her mind. This usually arises when a consumer has to choose a product between two or more competitors. When the customer is faced with such a dilemma on two identical products having the same price on separate websites, it narrows down to the quality of the photograph used to advertise the product that will win the sale at the end of the day. By nature, the human brain is attracted to appealing things and it is no surprise photography can lure large volumes of sales.
People are not so good at describing products
Any products photo is primarily meant to supplement the five senses for appropriate decision-making prior to any purchase by the customer. A good photo should be able to replace the five send and increase the odds of the prospective buyer clicking the “add the basket” button. While the retailer may know a product inside out, a consumer may not. Therefore, when showcasing your products, ensure you present photographs which helps an e-commerce retailer make quick and appropriate decisions and cut through the “noise” of online advertisements.
Here how can maximize the impact of the importance of product photography for your e-commerce web
Make your images appealing
This is basically the most important point to consider. An appealing product creates trust in the online shopper. A quality photographer and a photo editor should be able to create you a collection of photos which will convert prospective clients into actual buyers. Here is a number of tricks which will make your product look more appealing than ever
The light should be set right to ensure the product is evenly illuminated
- Use a modern camera and photo editing tools
- Ensure the camera is stable before taking a photo.
- Think carefully about the background
- Get the angle right for maximum and quality display
The number of images you want to showcase
You need to have an idea on the number of images you want to present to your online viewers. Posting many pictures will give users detailed visual insight on what why are looking for.
Be sure to show all colors and styles
If the products you are dealing with come in different models, color or shapes be sure to showcase all of them. Do not pick on the trending fashion or most popular color. Show your customers you have a variety to choose from.
Let the image speak for itself
When taking a photo, think outside the box and let your image display the benefits of the product. You can take close up photos or create life shots with people using the product or services provided. This creates contention between the product or services and the people, showing them how they could benefit if they opt for the product.
Can be understood by everybody
Well taken photographers speak louder than words. A good photo editor should be able to arrange the picture in such a way that it attracts even casual visitors. A good arrangement is convincing and provides an answer to any questions a buyer might have in mind. A good photo is easily understood even by the illiterate as it providers explanations on what it is used for, what’s its color, dimensions, shape, and material used.
It is important to maintain simplicity and retain the original message intended for the photos. Investing in good photography will prove to be a lifetime investment for your e-commerce business down the line.
It’s suggested to know WHY YOU SHOULD LEARN PHOTOSHOP